When a business owner hears “Google Business Profile audit”, most picture a quick glance at their listing and a vague report. A real audit is more systematic than that — and less mysterious. When I audit a profile, I run the same seven checks, in the same order, and the result is a short, prioritized…
Every local business owner knows reviews matter. What most don’t have is a system for getting them — so they end up with a handful from years ago while a competitor collects new ones every week. The good news: your happy customers are usually willing. Almost nobody asks them properly. Here’s the system I set…
You created a Google Business Profile, maybe even verified it — and when you search, it’s nowhere. Before you panic (or pay someone who promises an instant fix), work through this list in order. “Not showing” always has a specific cause, and most of them are fixable. If you’d rather have it diagnosed for you,…
Your Google Business Profile is the most powerful free marketing asset your business owns — and for most local businesses, it’s half-finished. When I audit profiles, the same gaps appear again and again: wrong categories, missing services, no review system, and a profile that was set up once and never touched again. This is the…
